Jeanswest Summer Campaign and Q & A!

This post originally appeared on the Jeanswest Blog
Credit goes to them.

It’s time to refresh your wardrobe staples for the season with an update to the classics.

Come on an urban safari with us this summer, in our new African Journey Collection.

With a strong focus on utility styling and chic-safari, the collection features a neutral and earthy colour palette; think ecru, khaki and cypress green, with modern metallic highlights of gold and gunmetal spotted throughout.

Above: Jess wears Rami Roll Sleeve JacketShari Sleeveless Shirt and Rena Relaxed Utility Shorts


Jess wears, Asella Top and Soraya Curve Embracer Skinny 7/8 Jeans

It’s all about finding the perfect balance; pairing feminine soft silks with our must-have khaki utility-inspired jacket or ecru safari pocket shorts. Of course, denim still plays hero and the staple to every outfit, with denim updates seen in our new white distressed jeans and denim shorts. The entire collection is made up of versatile and easy-to-wear pieces making stylish summer-dressing effortless.


Jess wears, Luxe Stripe V Neck Tee and Caitlyn Curve Embracer Patched Skinny 7/8 Jeans

The campaign was shot by renowned fashion photographer Carlotta Moye and features Australian model, Jess King. We sat down with Jess to find out a little more about life as a model and she shared her inside tips for this season’s must-have pieces.


5 Minutes with our model, Jess King:

How did you become a model?

I tried my hand at modelling when I was about 14 but unfortunately was considered too curvy for the market at the time. About 6 years later, I entered a modelling competition as part of Melbourne Spring Fashion Week and much to my surprise I ended up winning! It was then that I discovered the possibility of being a curve model. Over the past few years the market has grown like crazy. It’s so cool to see new brands get on board and start representing different sizes in their campaigns. I’m all about size diversity in the media and I think it’s such a great message to send out to young girls that you can be fashionable at any size.

Tell us about the shoot day for the Jeanswest campaign?

I was incredibly excited and nervous. Jeanswest is such an iconic brand here in Australia and I have shopped there since my teens. It was so great being styled in clothes I’d actually love to wear – I kept making mental shopping lists in my head throughout the day and love that Jeanswest offers a specific Curve denim range!


Describe your personal style.

I guess I have quite a classic style and I take inspiration from current trends but I don’t let it rule my look. I tend to wear styles that nip in at the waist to highlight my shape. I don’t take any notice of fashion “rules” though; if I want to flash a bit of midriff for summer I will!

What can’t you live without in your wardrobe?

A couple of pairs of good fitting jeans that I literally wear until they have holes in them.

What is a ‘must’ when buying new jeans?

Always buy your true size – don’t buy a size or two smaller thinking you might lose weight and fit into them one day! I also do the lunge test in the change room, to check how much movement I have in the jeans; there’s no point buying a pair you can barely walk in!

Do you have a favourite style of jeans?

I love a high-waisted skinny as I think it can be really flattering on a curvier shape. There’s an awesome pair of white jeans in Jeanswest’s new collection which I have my eye on – nice and fresh for summer!


Jess wears, Luxe Stripe V Neck Tee and Caitlyn Curve Embracer Patched Skinny 7/8 Jeans

What’s your classic go-to outfit?

I don’t think you can beat a pair of high-waisted jeans with a slouchy white tee. It’s the perfect outfit that you can wear during the day with some sneakers and at night with some statement earrings and heels.

Shop all our new arrivals here.

Credit goes to Jeanwest for this blog post.